Think you Aren't influenced by Media?Think again . . .

Dana Kerigan
Jan 15, 2023
3 min read

Are you as susceptible to media influence as the Magic Bullet Theory predicts?

The Magic Bullet Theory suggests that audiences are particularly vulnerable to influence by the mass media - but is this theory applicable to everyone? Definitely not me . . . or is it?

Think about it . . . how often do you channel your inner Beth Dutton?

Ever wonder why certain ads, TV shows, and movies seem to stick with us for so long? You may be familiar with the Magic Bullet Theory that suggests that audiences are very susceptible to influence by the mass media. The Magic Bullet Theory means that we're vulnerable to the messages we receive from the media and that these messages have the power to shape our beliefs and attitudes over time.

I have to admit . . . a few Beth-isms have crossed my mind since becoming a Yellowstone fan.

Fun Fact: Did you know that the average American spends more than 7 hours a day using media, including TVs, computers, phones, and other digital devices? That's a lot of exposure to potential media influence!

The Media Influence Quiz

Are you as susceptible to media influence as the Bullet Theory predicts?

Find out with this quick quiz!

Do you spend more time scrolling through social media than anything else?
Is your favorite TV show one that your friends and family recommended?
When it comes to news, do you prefer Fox News or CNN?

NEWS FLASH: If you answered yes to any of these questions, you might be more vulnerable to media influence than you think.

Social media platforms, TV shows, and news networks all influence our day-to-day lives, whether we're aware of it or not. Let's take a look at each of these three examples from the current media landscape:

social media:

Have you ever noticed how many times you've seen the same ad on your newsfeed? Or how a particular celebrity's posts are being "liked" more than anyone else's? Whether you realize it or not, social media is constantly trying to influence you with targeted advertisements and suggestions.

Yellowstone TV Show:

You may have heard about the popular Western drama series Yellowstone, which is currently airing on Paramount Network. The show has gained immense popularity due to its stunning visuals and compelling storylines. There's no doubt that this show is influencing its viewers, inspiring them to explore the American West and enjoy outdoor activities.

Fox News vs. CNN News:

It's no secret that Fox News and CNN are two of the most extensive news networks in the United States. While they both provide accurate news coverage, their reporting styles are vastly different. People who watch Fox News may have a different perspective on current events than those who watch CNN.

So what's the verdict?

It is clear that media has a powerful influence on our lives and decisions. We are all susceptible to being influenced by the mass media, whether we like it or not. This is why it's important to be aware of what messages we are exposed to and to think critically about them. It is important to recognize that no matter how resistant we may feel to media influence, the Magic Bullet Theory suggests that we are still vulnerable.

We need to be mindful of what messages we receive from the media and consider how they might affect our beliefs and behaviors. . . but what the heck . . . just one more selfie couldn't hurt . . . right??